Creative Director, Executive Creative
Director and Head of Copy for some of
the best agencies in London
One of the most awarded advertising writers in Britain
How and where advertising is seen has changed. But the importance of the messaging within it hasn't.
Because most of the marketing that everyone is bombarded with is too easy to ignore.
To have any affect, it has to make people stop and think. And however striking or clever the imagery is, nothing can define a brand's purpose, change opinions or compel action more clearly than the words.
That's why I like writing ads.